Nordic Growth Market
Nordic Growth Market contacted my team and asked us to update their current website. The goal was to modernize the user interface and the user experience in connection with an update in their visual identity. The website had to be fast, easy to navigate, user-friendly, and visually appealing.
About the brief
With the basic improvements of speed, navigation, user-friendliness, and appeal, there was a need to make the stock market information on the website presented clearly and simply.
Nordic Growth Market is a stock market, which means there are several different user segments that the website has to appeal to. The largest segments are investors who are looking to invest and companies that are looking to get listed.
There were many different data points related to the stock market that was constantly being updated, making it important to portray the information accurately and understandable.
About Nordic Growth Market
Nordic Growth Markets is one of the leading Nordic stock exchanges with more than 30 years of experience as a dedicated partner for growth companies. Through our marketplaces In Sweden, Denmark, Finland, and Norway, we provide trading in more than 20,000 instruments such as equities, bonds, AIF:s and derivatives. They are a wholly-owned subsidiary of the Börse Stuttgart Group, one of Germany's leading trading platforms for retail clients.
My contribution
I was responsible for creating a new visual identity, creating user stories and user personas. I determined the information architecture and created sitemaps, prototypes, and wireframes. I designed each aspect of each page, the overall layout of the page, including what goes where, and the overall density and hierarchy of information.
Results and follow up
With the new website design, the average time on site increased by 20%, and the number of pages per visit was improved by 25% during the following six months after the launch.
With the basic improvements of speed, navigation, user-friendliness, and appeal, there was a need to make the stock market information on the website presented clearly and simply.
Nordic Growth Market is a stock market, which means there are several different user segments that the website has to appeal to. The largest segments are investors who are looking to invest and companies that are looking to get listed.
There were many different data points related to the stock market that was constantly being updated, making it important to portray the information accurately and understandable.
About Nordic Growth Market
Nordic Growth Markets is one of the leading Nordic stock exchanges with more than 30 years of experience as a dedicated partner for growth companies. Through our marketplaces In Sweden, Denmark, Finland, and Norway, we provide trading in more than 20,000 instruments such as equities, bonds, AIF:s and derivatives. They are a wholly-owned subsidiary of the Börse Stuttgart Group, one of Germany's leading trading platforms for retail clients.
My contribution
I was responsible for creating a new visual identity, creating user stories and user personas. I determined the information architecture and created sitemaps, prototypes, and wireframes. I designed each aspect of each page, the overall layout of the page, including what goes where, and the overall density and hierarchy of information.
Results and follow up
With the new website design, the average time on site increased by 20%, and the number of pages per visit was improved by 25% during the following six months after the launch.
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- Rania Ekberg, Head of Digital Media
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Tools
Designed for platform
HubSpot
Assignment
UX-Design, UI-Design & Visual Identity
